As the competition in the real estate market continues to grow, the methods on how to use technology to generate more sales keep making appearances in different formats. Some of the methods that are now commonly used by the people working in this industry are visualization and animation.
These methods not only benefit the designer and the developer but the agent as well in achieving recognition within the industry. Today we will be discussing how technology plays a vital role in generating sales and making the business boom but first let us have a brief overview about what these two terms; visualization and animation actually mean.
What are 3D Architectural Animation & Visualization?
There are a number of terms associated with the word architect when it comes to technology. These make up the methods such as architectural animation, architectural rendering and architectural visualization. When used, they give either a single image of the developing model or the 3D looks of the finished product.
Architectural animation is sometimes also referred to as architectural walkthrough which is short film of the model that is to be created, from all the three dimensions, hence 3D. These animations are made through computer software available online as well as offline. Some examples of the software are Archicad, Artlantis, Keyshot, Lumion 3D, and Autodesk Maya.
Whereas, architectural visualization means a representation of the model. This is just an image rather than a short video. This can be done either digitally (on computer) or physically (on a piece of paper).
Impact and results of using 3D Architectural Animation & Visualization:
The impact and importance of 3D Architectural Animation & Visualization is growing day by bad in this competitive market due to its effect on sales. The sales environment of the modern era is much more competitive than it used to be, due to the increase in technology usage which makes the company stand out in this industry.
Now, let us see how sales are increased in the real estate business when technology is involved.
- Easy communication: When the model is presented visually through animations it is easier to let the customer know of what is to be expected from the finished product and helps them know your thoughts and notion.
- Tiny details: Through 3D visualization customers are able to see the tiniest bit of the details that are being added in the project and will make up to be the model it needs to be.
- Aesthetics: The aesthetics make up the interior as well the exterior of the model. From lightning to lay out all the things when expressed though 3D visualization and animation gives a sense of satisfaction to the clients since they are able to choose what features are to be included and what should be held back.
- Trends and style: In the construction market there is a change of trends recognized almost daily which are demanded by the customers. To keep up with the trends and style them as per the latest trends is very crucial to generate sales.
- Deals: The process of closing the deals becomes far easier as the customer can now look at what they are paying for and if the offer made by the broker is justified or not.
- Customer satisfaction: It is safe to say that after having a look at the 3D model that fulfills all the needs of the client, the client would be satisfied with what they have selected and what they look forward to.
- Marketing: When exposed to social media platforms such as Facebook, Instagram, and Youtube the 3D structures tend to gain a lot of attention from potential clients. It also catches attention when advertised on televisions.
All these factors involving 3D structures collectively generate sales due to its attractiveness and adaptability. 3D shapes earns the company a competitive edge over its customers since the marketing strategies established by the company involving these attract direct sales.
There are a number of CAD Modelling & 3D Rendering Companies in Sydney which provide services such as architectural animation and visualization. These companies help not only agents to generate sales but also work to help the architects and developers as well.
