There is no doubt that the world of architecture and architectural projects has evolved a lot in different areas. Technology has become increasingly present and has been an important part of the change from modern to digital architecture.
The photorealistic render is used to illustrate an idea, a project, or a construction that does not yet exist. With the photorealistic render, it is possible to imitate real or artificial lighting, real perspectives, high-definition textures, etc.
5 reasons why the render should be part of the sales strategy of an architecture firm:
1. The first and most important is that it is a tool to facilitate sales, either to the end customer or to an investor.
2. The rendering has the real power to make our clients visualize the future of their investment as if it were already created or built and, not only that, it also generates an emotional bond with the project that, without a doubt, facilitates the sale. The render is the only tool that achieves it.
3. Secondly, the renders are also used to show phases of the project as it progresses. That is, we can visualize the firms like Stedaxis at different stages of their design and this allows us to try different colors, textures, dimensions, etc. so that the final result is of maximum satisfaction for the client.
4. Thirdly, if renderings have gained ground over other tools, it is not only because the architecture professional uses them, more and more, clients demand this type of digital images, even in more advanced versions such as virtual reality and industry-standard latest technologies.
5. 3D rendering software has been designed with an eye on the basics of designers and architects. This software provides a vast selection of presets such as indoor or outdoor lighting for a quick turnaround. It is a tool that can be used with all types of clients, even people who are not familiar with the digital world, who are able to understand this tool and request it.
